A few people have asked this question by email and I was happy to offer short answers, but perhaps a long answer is warranted. How should marketers or even game makers view bundling platforms? (more…)
A basketball coach once told me “if you want to get good, play against someone far better than you”. This led me to a bruised ego, but much better performance in the long run. I want to do the same exercise right now breaking down a Triple A studio’s gameplay trailer and even if this is far beyond your project’s budget my hope is that you will understand the high level concepts and apply them where you can.
I was chatting with the incredible PR guru Emily Claire Afan this week and received insight into the merits of using crowdfunding as a form of marketing. This is perhaps not groundbreaking news for some, but upon evaluating a lot of independent releases this year, few have done this properly.
When I was 14, my favorite game, Commandos: Behind Enemy Lines came out. I biked 10 miles to the Big Name Box store and paid $70 for the massive tombstone sized box with my new prized game inside. Nobody even knew about the game and I had to follow community blogs to even know when it was released. To me, this was the golden age of gaming.
I contrast this memory against the current massive ecosystem of games where everybody is more interested in talking about games that suck instead of games they enjoy. I believe it’s because there are a few elements working together which allow for bad games to be released and still make massive sales – and here they are.
I rarely think it’s worth talking about MMO’s and the slightly innovative things they do – the scene has become too bland to see significant differences. That being said, WildStar has designed and implemented an exceedingly interesting monetization system that I wanted to analyze – so let’s discuss WildStar CREDD! (more…)
I’m only making this point because I talk to enough studios who aren’t willing to invest in their community management – and that scares me. Sure, the big studios do it, sure some small games achieve a good social following, but we’re right now trying to answer the generalized question for everyone - should you invest in your community management? (more…)