Humble Bundle Distribution

Humble Bundle Distribution

Humble Bundle Distribution   A few people have asked this question by email and I was happy to offer short answers, but perhaps a long answer is warranted. How should marketers or even game makers view bundling platforms? I’ve met a few people who have openly stated...
Make Trailers Like the Triple A

Make Trailers Like the Triple A

A basketball coach once told me “if you want to get good, play against someone far better than you”. This led me to a bruised ego, but much better performance in the long run. I want to do the same exercise right now breaking down a Triple A studio’s...
Crowdfunding as Marketing

Crowdfunding as Marketing

I was chatting with the incredible PR guru Emily Claire Afan this week and received insight into the merits of using crowdfunding as a form of marketing. This is perhaps not groundbreaking news for some, but upon evaluating a lot of independent releases this year, few...
Why Games Don’t Have to Be Good Anymore

Why Games Don’t Have to Be Good Anymore

When I was 14, my favorite game, Commandos: Behind Enemy Lines came out. I biked 10 miles to the Big Name Box store and paid $70 for the massive tombstone sized box with my new prized game inside. Nobody even knew about the game and I had to follow community blogs to...
WildStar CREDD

WildStar CREDD

I rarely think it’s worth talking about MMO’s and the slightly innovative things they do – the scene has become too bland to see significant differences. That being said, WildStar has designed and implemented an exceedingly interesting monetization...
Investing in Community Management

Investing in Community Management

I’m only making this point because I talk to enough studios who aren’t willing to invest in their community management – and that scares me. Sure, the big studios do it, sure some small games achieve a good social following, but we’re right now...
The Experiential MTX Model

The Experiential MTX Model

I’m going to guess that many might not see the significance of this article. Microtransactions are a hot topic in the realm of the hated corporate agenda of video games, but I don’t think it’s enough to just “hate” microtransactions or...
Video Game Whales

Video Game Whales

Video Game Whales have been discussed frequently but with little insight to the financial nature of the “beast”. A whale is a user who is spending a significant higher amount on your game through microtransactions (MTX). The time old tale of “95% of...
Crowdfunding Games

Crowdfunding Games

It’s more than likely you’ve seen the number of new games being crowdfunded by KickStarter or Indiegogo campaigns. The day that a prospective studio didn’t need to pitch a game to investors for money and could instead look to the community marked an...
The Viral Formula

The Viral Formula

Believe it or not, people actually enjoy finding new and interesting things and sharing them with their friends. The challenge is really about giving your community and user base something worth sharing with their friends. I constantly find Indie Games churning out...