Humble Bundle Distribution

Humble Bundle Distribution

Humble Bundle Distribution   A few people have asked this question by email and I was happy to offer short answers, but perhaps a long answer is warranted. How should marketers or even game makers view bundling platforms? I’ve met a few people who have openly stated...
Make Trailers Like the Triple A

Make Trailers Like the Triple A

A basketball coach once told me “if you want to get good, play against someone far better than you”. This led me to a bruised ego, but much better performance in the long run. I want to do the same exercise right now breaking down a Triple A studio’s...
Crowdfunding as Marketing

Crowdfunding as Marketing

I was chatting with the incredible PR guru Emily Claire Afan this week and received insight into the merits of using crowdfunding as a form of marketing. This is perhaps not groundbreaking news for some, but upon evaluating a lot of independent releases this year, few...
Why Games Don’t Have to Be Good Anymore

Why Games Don’t Have to Be Good Anymore

When I was 14, my favorite game, Commandos: Behind Enemy Lines came out. I biked 10 miles to the Big Name Box store and paid $70 for the massive tombstone sized box with my new prized game inside. Nobody even knew about the game and I had to follow community blogs to...
WildStar CREDD

WildStar CREDD

I rarely think it’s worth talking about MMO’s and the slightly innovative things they do – the scene has become too bland to see significant differences. That being said, WildStar has designed and implemented an exceedingly interesting monetization...