Investing in Community Management

Investing in Community Management

I’m only making this point because I talk to enough studios who aren’t willing to invest in their community management – and that scares me. Sure, the big studios do it, sure some small games achieve a good social following, but we’re right now trying to answer the generalized question for everyone - should you invest in your community management? (more…)

The Experiential MTX Model

The Experiential MTX Model

I’m going to guess that many might not see the significance of this article. Microtransactions are a hot topic in the realm of the hated corporate agenda of video games, but I don’t think it’s enough to just “hate” microtransactions or the companies pushing them, I think you should know what they’re trying to do. The nature of experiential microtransactions is simple  when compared to real world examples. (more…)

Video Game Whales

Video Game Whales

Video Game Whales have been discussed frequently but with little insight to the financial nature of the “beast”. A whale is a user who is spending a significant higher amount on your game through microtransactions (MTX). The time old tale of “95% of your revenue comes from 5% of your users” is exactly what we’re talking about.

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Crowdfunding Games

Crowdfunding Games

It’s more than likely you’ve seen the number of new games being crowdfunded by KickStarter or Indiegogo campaigns. The day that a prospective studio didn’t need to pitch a game to investors for money and could instead look to the community marked an epic day for gaming, but is it really that easy? Let’s explore how the process of Crowdfunding Games

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The Viral Formula

The Viral Formula

Believe it or not, people actually enjoy finding new and interesting things and sharing them with their friends. The challenge is really about giving your community and user base something worth sharing with their friends. I constantly find Indie Games churning out interviews or press releases, which are great, but not specifically meant for your intended audience.  (more…)

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