How Much is Too Much?

How Much is Too Much?

How do we determine the price of a product?  As any bright eyed marketing major can tell you it is NOT “cost of production plus a reasonable markup” but rather “whatever the market will bear”. Whatever the customer will pay for it. The purpose of this article is not to delve into the very long rabbit whole of how to determine a price but to examine the broad scope of how fundamental marketing theories are/are not applied to the video game industry. I argue that we have only seen the tip of the iceberg when it comes to experimentation and optimization of the business model of video gaming. (more…)

Elder Scrolls Online Monetization

Elder Scrolls Online Monetization

It’s that time again; another new MMO is set to release. Elder scrolls online monetization is the new question in our mind! Every time one of these enormously budgeted behemoths comes out from under the covers there are two large groups asking very different (yet related) questions: Does it suck?” and “How will it make money?”. Obviously we are here to discuss the second question. Elder Scrolls Online is particularly interesting to me not for the game itself, but because of how bold its monetization structure is. Why don’t we start by running down the list of facts? (more…)