How Much is Too Much?

How Much is Too Much?

How do we determine the price of a product?  As any bright eyed marketing major can tell you it is NOT “cost of production plus a reasonable markup” but rather “whatever the market will bear”. Whatever the customer will pay for it. The purpose of this article is not...
Elder Scrolls Online Monetization

Elder Scrolls Online Monetization

It’s that time again; another new MMO is set to release. Elder scrolls online monetization is the new question in our mind! Every time one of these enormously budgeted behemoths comes out from under the covers there are two large groups asking very different (yet...