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Make Trailers Like the Triple A

Make Trailers Like the Triple A

A basketball coach once told me “if you want to get good, play against someone far better than you”. This led me to a bruised ego, but much better performance in the long run. I want to do the same exercise right now breaking down a Triple A studio’s gameplay trailer and even if this is far beyond your project’s budget my hope is that you will understand the high level concepts and apply them where you can.

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Crowdfunding as Marketing

Crowdfunding as Marketing

I was chatting with the incredible PR guru Emily Claire Afan this week and received insight into the merits of using crowdfunding as a form of marketing. This is perhaps not groundbreaking news for some, but upon evaluating a lot of independent releases this year, few have done this properly.

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Why Games Don’t Have to Be Good Anymore

Why Games Don’t Have to Be Good Anymore

When I was 14, my favorite game, Commandos: Behind Enemy Lines came out. I biked 10 miles to the Big Name Box store and paid $70 for the massive tombstone sized box with my new prized game inside. Nobody even knew about the game and I had to follow community blogs to even know when it was released. To me, this was the golden age of gaming.

I contrast this memory against the current massive ecosystem of games where everybody is more interested in talking about games that suck instead of games they enjoy. I believe it’s because there are a few elements working together which allow for bad games to be released and still make massive sales – and here they are.

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Crowdfunding Games

Crowdfunding Games

It’s more than likely you’ve seen the number of new games being crowdfunded by KickStarter or Indiegogo campaigns. The day that a prospective studio didn’t need to pitch a game to investors for money and could instead look to the community marked an epic day for gaming, but is it really that easy? Let’s explore how the process of Crowdfunding Games

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The Viral Formula

The Viral Formula

Believe it or not, people actually enjoy finding new and interesting things and sharing them with their friends. The challenge is really about giving your community and user base something worth sharing with their friends. I constantly find Indie Games churning out interviews or press releases, which are great, but not specifically meant for your intended audience.  (more…)

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