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3 Lessons SWTOR Taught Us

3 Lessons SWTOR Taught Us

“Why did SWTOR Fail” This question often comes up in discussions with friends of mine in the MMO industry. There have been dozens of MMO failures, but SWTOR has some pretty interesting characteristics to it that we need to appreciate. I realize that some people still really enjoy SWTOR and I really did when it first launched, but we’re talking about failing to meet the expectations of the still active users as well as the development team and publisher. So that being said, let’s start. (more…)

Working with YouTubers

Working with YouTubers

I think this deserves special mention because of how much of a game changer this form of marketing can be. I suppose we should technically consider this a consumer promotion style of advertising, but nonetheless it’s the concept of endorsing a YouTube channel owner to review or play your videogame.

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HearthStone Marketing

HearthStone Marketing

We have a cool opportunity right now to look at HearthStone and make some guesses about the best strategies to market it. It has technically only just launched, but I haven’t yet seen any HearthStone marketing materials circulating.

With the calm before the *marketing* storm, let’s make some guesses (more…)

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