Currently Browsing: The Basics

ARPPU

ARPPU

ARPPU (average revenue per paying user), calculated on a monthly basis is a similar number to APRU in that we’re determining the revenue per average user, but this is exclusive to users who are actually spending. As you would expect ARPPU is useless when looking at subscription based (with no MTX) games because it’s just going to be the subscription price, but when looking at a Free to Play model it’s going to paint a very interesting picture.

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Churn Rate

Churn Rate

Churn rate is the most depressing of the relevant metrics to be aware of. It represents the percent of your total users each month who leave the game. This is obviously a regular phenomenon as the life cycle of players is always finite. For clarity this metric can understood as follows. (more…)

LTV

LTV

LTV (lifetime value) is another of the most important optimization metrics especially for any relationship game. The concept is to take the ARPU and multiple it by the average amount of time a player spends active in your game. The LTV is generally calculated in months because most other metrics track stats in the same time period.

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ARPU

ARPU

If you’ve got any sort of marketing or analytic background you’ve likely heard of the important metric ARPU. The “Average Revenue Per User” is a critical metric to deal with when investigating your customer monetization strategy. (more…)

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