What’s Next for HearthStone

What’s Next for HearthStone

The most important question we can ask ourselves is “what’s next for HearthStone?”. In this series we’ve talked about HearthStone’s Marketing and even its Monetization, but we’re most excited to watch what HearthStone does next to solidify...
HearthStone Marketing

HearthStone Marketing

We have a cool opportunity right now to look at HearthStone and make some guesses about the best strategies to market it. It has technically only just launched, but I haven’t yet seen any HearthStone marketing materials circulating. With the calm before the...
HearthStone Monetization

HearthStone Monetization

We’ll start by taking a look at how the game, in its current build, is monetized. The style is a classic Free to Play model reliant on MTX (micro-transactions) to generate revenue. This would technically be closer to a pay to play game compared to the other...
HearthStone Series

HearthStone Series

After putting together our first series on the basics of video game marketing, we’re jumping into a case study showing a full analysis on one of our favorite new games. I personally think HeartStone is amazing from both a gameplay perspective but more...