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What’s Next for HearthStone

What’s Next for HearthStone

The most important question we can ask ourselves is “what’s next for HearthStone?”. In this series we’ve talked about HearthStone’s Marketing and even its Monetization, but we’re most excited to watch what HearthStone does next to solidify their position in the market. I am still getting messages from those who believe HearthStone is doomed to fail, but I reached out to some friends at Blizzard who confirmed my belief that HearthStone is in fact one of the most profitable new IPs of 2014. The long term survivability of the game will determine whether it is able to keep up with the bigger franchises.

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HearthStone Marketing

HearthStone Marketing

We have a cool opportunity right now to look at HearthStone and make some guesses about the best strategies to market it. It has technically only just launched, but I haven’t yet seen any HearthStone marketing materials circulating.

With the calm before the *marketing* storm, let’s make some guesses (more…)

HearthStone Monetization

HearthStone Monetization

We’ll start by taking a look at how the game, in its current build, is monetized.

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HearthStone Series

HearthStone Series

After putting together our first series on the basics of video game marketing, we’re jumping into a case study showing a full analysis on one of our favorite new games. I personally think HeartStone is amazing from both a gameplay perspective but more importantly as a business decision. To be honest, I’ll explain why shortly, I think this is on of the most intelligent decisions a gaming studio has ever made.

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