Currently Browsing: My Marketing Mix

Crowdfunding as Marketing

Crowdfunding as Marketing

I was chatting with the incredible PR guru Emily Claire Afan this week and received insight into the merits of using crowdfunding as a form of marketing. This is perhaps not groundbreaking news for some, but upon evaluating a lot of independent releases this year, few have done this properly.

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The Viral Formula

The Viral Formula

Believe it or not, people actually enjoy finding new and interesting things and sharing them with their friends. The challenge is really about giving your community and user base something¬†worth sharing with their friends. I constantly find Indie Games churning out interviews or press releases, which are great, but not specifically meant for your intended audience.¬† (more…)