3 Lessons SWTOR Taught Us

3 Lessons SWTOR Taught Us

“Why did SWTOR Fail” This question often comes up in discussions with friends of mine in the MMO industry. There have been dozens of MMO failures, but SWTOR has some pretty interesting characteristics to it that we need to appreciate. I realize that some...
Working with YouTubers

Working with YouTubers

I think this deserves special mention because of how much of a game changer this form of marketing can be. I suppose we should technically consider this a consumer promotion style of advertising, but nonetheless it’s the concept of endorsing a YouTube channel...
What’s Next for HearthStone

What’s Next for HearthStone

The most important question we can ask ourselves is “what’s next for HearthStone?”. In this series we’ve talked about HearthStone’s Marketing and even its Monetization, but we’re most excited to watch what HearthStone does next to solidify...
How Much is Too Much?

How Much is Too Much?

How do we determine the price of a product?  As any bright eyed marketing major can tell you it is NOT “cost of production plus a reasonable markup” but rather “whatever the market will bear”. Whatever the customer will pay for it. The purpose of this article is not...
HearthStone Marketing

HearthStone Marketing

We have a cool opportunity right now to look at HearthStone and make some guesses about the best strategies to market it. It has technically only just launched, but I haven’t yet seen any HearthStone marketing materials circulating. With the calm before the...
Elder Scrolls Online Monetization

Elder Scrolls Online Monetization

It’s that time again; another new MMO is set to release. Elder scrolls online monetization is the new question in our mind! Every time one of these enormously budgeted behemoths comes out from under the covers there are two large groups asking very different (yet...
HearthStone Monetization

HearthStone Monetization

We’ll start by taking a look at how the game, in its current build, is monetized. The style is a classic Free to Play model reliant on MTX (micro-transactions) to generate revenue. This would technically be closer to a pay to play game compared to the other...
HearthStone Series

HearthStone Series

After putting together our first series on the basics of video game marketing, we’re jumping into a case study showing a full analysis on one of our favorite new games. I personally think HeartStone is amazing from both a gameplay perspective but more...
Basics of Video Game Marketing

Basics of Video Game Marketing

If you’re new to marketing or to video game specific marketing I’d recommend you start here. Covered in this series are all the primary metrics that video game marketing acts on. There isn’t a sequential order but I’d recommend following the...
Active Users

Active Users

There are two metrics when looking at Active Users that you will want to understand. 1. Daily Active Users (DAU) 2. Monthly Active Users (MAU) As you will obviously see without any explanation both are concerned with how many users are active in your game during their...