“Why did SWTOR Fail” This question often comes up in discussions with friends of mine in the MMO industry. There have been dozens of MMO failures, but SWTOR has some pretty interesting characteristics to it that we need to appreciate. I realize that some...
I think this deserves special mention because of how much of a game changer this form of marketing can be. I suppose we should technically consider this a consumer promotion style of advertising, but nonetheless it’s the concept of endorsing a YouTube channel...
The most important question we can ask ourselves is “what’s next for HearthStone?”. In this series we’ve talked about HearthStone’s Marketing and even its Monetization, but we’re most excited to watch what HearthStone does next to solidify...
How do we determine the price of a product? As any bright eyed marketing major can tell you it is NOT “cost of production plus a reasonable markup” but rather “whatever the market will bear”. Whatever the customer will pay for it. The purpose of this article is not...
We have a cool opportunity right now to look at HearthStone and make some guesses about the best strategies to market it. It has technically only just launched, but I haven’t yet seen any HearthStone marketing materials circulating. With the calm before the...
It’s that time again; another new MMO is set to release. Elder scrolls online monetization is the new question in our mind! Every time one of these enormously budgeted behemoths comes out from under the covers there are two large groups asking very different (yet...
We’ll start by taking a look at how the game, in its current build, is monetized. The style is a classic Free to Play model reliant on MTX (micro-transactions) to generate revenue. This would technically be closer to a pay to play game compared to the other...
After putting together our first series on the basics of video game marketing, we’re jumping into a case study showing a full analysis on one of our favorite new games. I personally think HeartStone is amazing from both a gameplay perspective but more...
If you’re new to marketing or to video game specific marketing I’d recommend you start here. Covered in this series are all the primary metrics that video game marketing acts on. There isn’t a sequential order but I’d recommend following the...
There are two metrics when looking at Active Users that you will want to understand. 1. Daily Active Users (DAU) 2. Monthly Active Users (MAU) As you will obviously see without any explanation both are concerned with how many users are active in your game during their...
