The Experiential MTX Model
Posted by Kevin Harwood in Monetization on Jun 11th, 2014 | 1 comment
I’m going to guess that many might not see the significance of this article. Microtransactions are a hot topic in the realm of the hated corporate agenda of video games, but I don’t think it’s enough to just “hate” microtransactions or the companies pushing them, I think you should know what they’re trying to do. The nature of experiential microtransactions is simple when compared to real world examples. (more…)
Video Game Whales
Posted by Kevin Harwood in The Basics on Jun 9th, 2014 | 0 comments
Video Game Whales have been discussed frequently but with little insight to the financial nature of the “beast”. A whale is a user who is spending a significant higher amount on your game through microtransactions (MTX). The time old tale of “95% of your revenue comes from 5% of your users” is exactly what we’re talking about.
Crowdfunding Games
Posted by Kevin Harwood in Advertising on Jun 2nd, 2014 | 0 comments
It’s more than likely you’ve seen the number of new games being crowdfunded by KickStarter or Indiegogo campaigns. The day that a prospective studio didn’t need to pitch a game to investors for money and could instead look to the community marked an epic day for gaming, but is it really that easy? Let’s explore how the process of Crowdfunding Games
The Viral Formula
Posted by Kevin Harwood in Advertising, My Marketing Mix on May 26th, 2014 | 1 comment
Believe it or not, people actually enjoy finding new and interesting things and sharing them with their friends. The challenge is really about giving your community and user base something worth sharing with their friends. I constantly find Indie Games churning out interviews or press releases, which are great, but not specifically meant for your intended audience. (more…)
3 Lessons SWTOR Taught Us
Posted by Kevin Harwood in Advertising on May 21st, 2014 | 0 comments
“Why did SWTOR Fail” This question often comes up in discussions with friends of mine in the MMO industry. There have been dozens of MMO failures, but SWTOR has some pretty interesting characteristics to it that we need to appreciate. I realize that some people still really enjoy SWTOR and I really did when it first launched, but we’re talking about failing to meet the expectations of the still active users as well as the development team and publisher. So that being said, let’s start. (more…)
Working with YouTubers
Posted by Kevin Harwood in Advertising on May 8th, 2014 | 1 comment
I think this deserves special mention because of how much of a game changer this form of marketing can be. I suppose we should technically consider this a consumer promotion style of advertising, but nonetheless it’s the concept of endorsing a YouTube channel owner to review or play your videogame.
