What’s Next for HearthStone

What’s Next for HearthStone

The most important question we can ask ourselves is “what’s next for HearthStone?”. In this series we’ve talked about HearthStone’s Marketing and even its Monetization, but we’re most excited to watch what HearthStone does next to solidify their position in the market. I am still getting messages from those who believe HearthStone is doomed to fail, but I reached out to some friends at Blizzard who confirmed my belief that HearthStone is in fact one of the most profitable new IPs of 2014. The long term survivability of the game will determine whether it is able to keep up with the bigger franchises.

(more…)

How Much is Too Much?

How Much is Too Much?

How do we determine the price of a product?  As any bright eyed marketing major can tell you it is NOT “cost of production plus a reasonable markup” but rather “whatever the market will bear”. Whatever the customer will pay for it. The purpose of this article is not to delve into the very long rabbit whole of how to determine a price but to examine the broad scope of how fundamental marketing theories are/are not applied to the video game industry. I argue that we have only seen the tip of the iceberg when it comes to experimentation and optimization of the business model of video gaming. (more…)

HearthStone Marketing

HearthStone Marketing

We have a cool opportunity right now to look at HearthStone and make some guesses about the best strategies to market it. It has technically only just launched, but I haven’t yet seen any HearthStone marketing materials circulating.

With the calm before the *marketing* storm, let’s make some guesses (more…)

Elder Scrolls Online Monetization

Elder Scrolls Online Monetization

It’s that time again; another new MMO is set to release. Elder scrolls online monetization is the new question in our mind! Every time one of these enormously budgeted behemoths comes out from under the covers there are two large groups asking very different (yet related) questions: Does it suck?” and “How will it make money?”. Obviously we are here to discuss the second question. Elder Scrolls Online is particularly interesting to me not for the game itself, but because of how bold its monetization structure is. Why don’t we start by running down the list of facts? (more…)

HearthStone Monetization

HearthStone Monetization

We’ll start by taking a look at how the game, in its current build, is monetized.

(more…)

HearthStone Series

HearthStone Series

After putting together our first series on the basics of video game marketing, we’re jumping into a case study showing a full analysis on one of our favorite new games. I personally think HeartStone is amazing from both a gameplay perspective but more importantly as a business decision. To be honest, I’ll explain why shortly, I think this is on of the most intelligent decisions a gaming studio has ever made.

(more…)

« Previous Entries Next Entries »